"A household based in the northern part of London seeks an extraordinary and experienced tutor to guide their smallest child on his early path to growing into an British gentleman."
Looking at this post, you might naturally skip the term "first-steps" as mere figurative language.
Yet, it may be the most important element of this distinctive position posting, as it attempts to find a mentor for a one-year-old.
Many of applications have now been sent in since the unidentified family published their call for the £180,000 per year tutor, who has to be "someone very special".
Over the last few weeks, the post has gained interest in the news, with many asking why?
Progressive Approach
A tutoring expert, chief executive of Tutors International, which is helping the family in their search, stated that notwithstanding first doubt, he viewed the concept "visionary", and "innovative".
When he met the family, he said they understood the atypical nature of their request, and how immature their son is.
However, they stated that they "didn't want to wait any longer" to hire a tutor, as they had waited until their firstborn was five, and by that age "cultural bias had already become established".
But what did the family refer to by "cultural leaning"?
It's "everything", Adam replied. "The manner you eat, the way you speak".
He stated the older sibling had adopted "really subtle, body language" from the family, and had taken on their cultural ways. The family told the consultant they wished to avoid this pattern to repeat itself with their infant.
The plan: To engage a British tutor, who should speak with standard English accent, to guide the baby from day one.
Osmotic Learning
"A great deal of the development at the beginning here is rather osmotic," explained the expert.
It's through this subtle influence that the family are hoping the child will pick up the English characteristics they want to cultivate.
The consultant said the tutor must be somebody who attended "the appropriate educational institutions – similar types of schools as the family hope to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be doing things they aren't even aware they're doing, just naturally," he added.
Cost Not Relevant
The family explained to the expert the chosen tutor should preferably also have familiarity of or interest in horse riding, alpine skiing, creative fields and musical activities so as to inspire the child in a broad spectrum of passions.
More than that though, he stated the family desired the tutor to register the child on a selection of lessons so the child would be "equestrian training and starting an tool by the time they are about three years old".
In the family's perspective, assisting their son become a "British gentleman" will bring about achievement and provide access.
"Taking into account the advantages and disadvantages of that, because it's certainly a status symbol," he adds.
But, despite all this tutelage in "UK identity", might the child adopt what is termed cultural leaning from the globally influenced family he is raised by anyway?
"Yes", replied he. "The parents realize this could fail, but they've simply adopted the view of, 'why not attempt it and we should start as quickly as we can', because the expense of it is irrelevant," he explained.
Overly Optimistic
There are some in the tutoring industry who share similar doubts.
Another CEO, CEO and founder of Blue Education, who provides individual instructors, wrote that "the journey of becoming bicultural, or actually, forming one's identity, is something that must be lived into, not designed."
Peter wrote that he had moved from China to the UK at the time of seven, and had been raised experiencing and practicing dual heritages. He went on to be educated at the University of Cambridge.
"The idea that a single person can act as a representation of English culture, a person who can possibly transplant the characteristics of a British gentleman upon a infant child, seems to me naive and unfeasible," he wrote.
"Based on my background, engaging a quintessentially UK tutor from infancy will not necessarily produce the outcome they desire.
"I wasn't provided with such a figure, and yet I have been lucky enough to enjoy many of the experiences they hope for their son."
He stated: "The truth is, personal identity can not be dictated from the outside; it must be embraced, and it must come from within."
Acquiring Englishness
Naturally, Britishness is something the expert thinks can be taught – and sold.
"I believe the reality that the world views us in this light is something that we should be cherishing|valuing|appreciating
